FEAR by Kendrick Lamar

Animated Video

ANIMATION

ANIMATION | TYPOGRAPHY

FEAR by Kendrick Lamar,

Music Video

Styleframes

PROJECT DESCRIPTION

OBJECTIVE

The objective for this project was to create an animation encorporating typography

with illustration. I decided to create a short music lyric video for Kendrick Lamar’s song “Fear.” The lyrics then go into what seemed liek an internal monologue of a man questioning God about why there's so much pain in the world, and asks him why must he suffer. 

SOLUTION

To exaggerate the hopeless and forsaken tone of the song, the video uses red and black colored silhouettes, and follows a man praying in a church. I used the visual metaphor of a man walking down a staircase from the church only to find that as the camera zooms out of its tracking position, the staircase is never ending. This reinforced the idea of hopelessness and of overthinking. The typgoraphy is based off Kendrick Lamar's DAMN album cover, and is incorporated into the background and environments of the scenes, with some added noise to blend all elements together, and to play towards the gritty feel of the video. 

PROGRAMS

DELIVERABLES

PENCIL & PAPER

ADOBE ILLUSTRATOR

ADOBE IN DESIGN

3 BOOK JACKETS

FRONT/BACK FLAPS

BACK AND COVER