FEAR by Kendrick Lamar

Animated Video

ANIMATION

ANIMATION | DIGITAL COLLAGE

A Closer Look:

Yeezy 500 Desert Rat

Styleframes

PROJECT DESCRIPTION

OBJECTIVE

The objective for this project was to create a video that included live action in it. I chose to create a breakdown video of the new Yeezy sneaker, the Yeezy 500 Desert Rat, a collaboration between Kanye West and Adidas. My objective was to showcase the intricacies of the texture, material, and form the sneaker boasts, in a very modern, dramatic, and scientific feel to it.

SOLUTION

To show the many layers the sneaker has, I structured the video in a very organized way, starting from the top and going down through the different parts of a sneaker. Within each section, I broke it down even further as if the sneaker were an artifact or a specimen under a microscope. I used very dynamic editing and jumped through many types of shots; from extreme close-ups to wide shots of the entire shoe. This along with the soundtrack behind the video, as well as the use of typography throughout the video helped to create a very atmospheric feel to the video, and bring out the "out-of-this-world" feel the shoe itself evokes.

PROGRAMS

DELIVERABLES

PEN & PAPER

ADOBE ILLUSTRATOR

ADOBE AFTER EFFECTS

SHORT ANIMATION

STYLEFRAMES